Posts Tagged 'career'

FSBO: Selling Yourself with a Free Personal Website

FSBO

Things are looking up for tech writers. The Bureau of Labor and Statistics predicts an above average growth trend for technical communicator positions nationally. Despite the good news, many of us still face a competitive and often frustrating job hunt. We mine through job postings, submit cover letters and resumes, attend job fairs, and meet with college career counselors. Yet, we still cannot land that dream job. What’s missing? How can we get a competitive edge?

More and more people are discussing the benefits of having a personal website while searching for a job. Forbes staff writer Jacquelyn Smith believes that personal websites are now crucial resources for the job hunter. She finds that a majority of “hiring managers are more impressed by a candidate’s personal website than any other personal branding tool.” Yet, only a small minority of job hunters actually has one. Considering this increased interest by hiring professionals, job seeking technical communicators, always mindful of their audience, should give hiring personnel what they want.

WWWThe personal website becomes a single dwelling that houses all the relevant information necessary to evaluate the prospective employee. Smith provides a list and explanation of the necessary requirements to promote your qualifications, which includes both traditional forms, like resume and writings samples, and more innovative forms, like links to blogs and multimedia. Including links to your works published online gives employers a sense of your capacity to write in multiple genres.

For the tech writer, the personal website becomes an online portfolio. Portable and easily updated, the online portfolio provides human resources personnel an opportunity to review functional examples of your work prior to an interview. Tom Johnson suggests including a “quick reference guide, a user guide, online help file, video tutorial, newsletter article, release note, magazine article, and any other format you can think of.” Experienced tech writers can be discriminating in what to place on the site. Students with limited samples should put what they have available and create samples of other genres. Examples should highlight your diverse skills and demonstrate your ability to communicate persuasively in a sophisticated, relevant, and technically savvy manner.

If you remain reluctant, thinking that perhaps it is too expensive to launch this innovative job hunt tool … DON’T.

A personal website designed to market yourself as technical communicator par excellence does not require a domain name or expensive hosting. Rather, you can easily create a personal website through various do-it-yourself website builders at no cost. Beautifullife offers a comparison of the top fifteen free website builders and their basic features. Among those making the list, I personally reviewed Wix, Doodlekit, and Moonfruit and found each user-friendly, requiring no coding knowledge whatsoever. All three provide user support to set up and maintain the website. Wix and Moonfruit offer video tutorials, as well as help forums to assist users in the website development. Doodlekit offers a more limited help page through a support forum. Each of these website builders provides various template designs to create the job hunter’s professional online image and to house the owner’s sample work and credential information. Wix, however, offers the most variation and sophistication in its gratis offerings.

One notable absence from Beautifullife’s listing, which reviewers note, is Google Sites. Google Sites allows those Google Gmail account holders to create multiple, individual websites – something the other three sites do not allow without a charge. Google SitesMore streamlined than Wix, Doodlekit, or Moonfruit, Google Sites can still generate an aesthetically pleasing self-marketing website through its dozens of templates. Like other website builders, Google Sites offers step-by-step instructions and includes links to video tutorials on YouTube. Easy to use and effective for creating an individual’s basic personal website, Google Sites may serve all the functions you need. One downside of Google Sites, however, is the limitation of situating images on the pages. For the job hunter wanting to include images on the personal website, Wix, Doodlekit, and Moonfruit allow greater maneuverability.

Using one of these free website builders not only saves you money, but it also allows you to emphasize your technical communication skills through creative and effective design. Technical communicators, more than most other professionals, benefit from this novel means of presentation because the website itself becomes an example of their work and, if done effectively, should make the sale.

-Val Mullaley

Talking the Talk: Being Articulate at Your Job Interview

If you have expertise in Word and Excel, create InDesign documents just for giggles, and hold an academic resume that deserves an award, then I owe you a hearty congratulation. You are officially a technical communication geek! [Audience wildly applauds and chants your name.] You probably have spent a substantial amount of time and effort on learning how to manipulate various editing and publishing software and you are ready to move up in the world, as a professional technical writer. Presenting yourself in a resume, as a skillful and competent candidate, is just half the battle when persuading an employer that you’re the right one for the job. In Pete Geissler’s, The Power of Being Articulate, he interviews company CEOs who hire their management team not only for what they know, but their ability to effectively communicate what they know. The ability to communicate effectively, with Standard English, has taken a back seat in the Technological Age, while brief electronic messages have dominated interoffice communication.  It is one thing to be an SME, but lacking the ability to communicate your genius ideas it is another which brings me to my point.

Tip 1– Don’t be an ummm person. You know the language that is filled with excessive unintelligible murmuring.  We are all guilty of brain farts every now and then, but lacing your sentences with too many ummms can disrupt your audience from clearly hearing your message. Writing your thoughts before you present an idea will improve your speech delivery. You will be able to recall your main points quicker than if you had not prepared at all. You will be praised for your ability to deliver details without meandering and never getting to the point.

Tip 2 – Know your stuff, and tell it. For instance, if you are interviewing with a company that does contracts with the government, then you should look up some basic conventions for MIL-STDs (military standards). Be somewhat familiar with the writing style that you will use on the job and articulate your knowledge about it. If your interviewer is not impressed, then at least they have an idea of how well you take initiative to be prepared. You will be showing on-the-job skills before being hired! If your interviewer does not notice your initiative, then they are just a bad person. Hmph!

Tip 3 – Don’t be a chatterbox. In his book, Geissler mentions several habits that articulate people avoid, and one of them is being verbose.  He says, Articulates never interrupt or finish the sentence of those who are speaking to them, and they avoid people who do. While on your interview, remember that communication is a tool for conveying your ideas, answering interview questions, and articulating your awesome abilities. Make your responses concise and to the point. You may want to refrain from regurgitating the tech comm encyclopedia during your interview. Don’t fret! You can impress your friends with your new found jargon later. 

-Jennifer F.


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