In honor of Shark Week on Discovery Channel, we wanted to share this infographic about shark-related public service announcements! Our graduate student Alice Gero created this infographic to report findings from the article “Do PSAs take the bite out of Shark Week? The effects of juxtaposing environmental messages with violent images of shark attacks.”
The UAH Business and Technical Writing Program is excited to announce a free public lecture from Dr. Leah Ceccarelli, professor of communication at the University of Washington, discussing the way scientists are presented in public narratives like zombie films and presidential speeches.This event is free and open to the public! Join us for the talk and a Q&A session on Thursday, April 14 at 4:00 in Charger Union 227 on the UAH campus.
The talk, “The Persona of the Scientist in the Stories We Tell,” reveals a contested persona for the modern scientist. The figure of the scientist in the public imaginary occupies the role
of both hero and fool, responsible citizen and morally blind outsider. A better understanding of the rhetorical possibilities available for
representing the character of the scientist in various public texts, from presidential speeches to popular movies to judicial decisions, should help us to better select those depictions that are most likely to benefit society and reject those depictions that are most likely to do harm. This event is sponsored by the UAH English Department and the UAH Humanities Center.
Students in my technical communication classes often ask me for good resources on science writing. I get the question so often, in fact, that I decided to catalog great resources for reference.
I understand why students (and scientists) could find writing about their work so difficult. Great science writing translates very technical, complex concepts into language that makes them both coherent and engaging. Science writing must conform to concrete genre standards (a journal article, a lab report) without diluting the sense of wonder and excitement that a good experiment provokes. In formal science writing, experiments must be described meticulously enough for other researchers to replicate.
In public science writing, scientists and science journalists must determine what their audience already understands and how new concepts can be made clear and relevant. And it’s not just the public that struggles with comprehension. Andrew Kessler’s book Martian Summer contains a great anecdote where the Peter Smith, the principal investigator of the Phoenix mission, tells a room full of NASA scientists and engineers to give their presentations “In English!”
Fortunately, there are terrific resources for budding and professional scientist writers. Many have already been cataloged. The NC State Library lists scientific writing resources by discipline, while the Equator Network breaks them down by type (books, articles, etc). M. Tevfik Dorak has compiled a tremendous list of lessons and links helpful to native and second-language English speakers alike. If you’re looking for a quick introduction to science writing genres, these resources will get you started:
Many terrific resources also exist to help science writers master an engaging style. For instance, Steven Pinker’s gave a recent lecture at MIT on effective science writing. MIT Video – Communicating Science and Technology in the 21st Century: Steven Pinker.
Psychology Today blogger Kathleen Taylor wrote a terrific post about how good writing and good science should be inseparable; in it, she provide plenty of samples to illustrate her point.
And many scientific writers have benefited from The Science of Scientific Writing and How to write consistently boring scientific literature since the pieces were published. More controversially, Megan d. Higgs at American Scientist argues that scientists should ban the phrase “significant” from their writing because of the various connotations of the term.
For even more guidance, check out the frequently updated National Association of Science Writers page. And finally, get writing! Nothing beats practice in developing your writing skills. For inspiration, check out the pieces at the Guardian’s Science Writing Prize page.
– Ryan Weber
Technical Communication at UAHuntsville 